10 Valuable Tips on Content Marketing Which Will Boost Sales on Shopify eCommerce Stores

It appears as though there’s some type of frenzy or an uproar of some kind in regards to Content Marketing… It’s a peculiar thing, as Content Marketing has always been the number 1, essential practice in SEO best practices. In fact – content is what launched the internet into becoming one of the most important inventions in modern day technology.

Lee Odden of TopRank Marketing has said: “Content is the reason search began in the first place.”

Before the Web/The Internet became ever so cluttered with the display of Ads and PPC – content was the only thing that drove traffic onto websites.

Oddly, even since the boom in technology and in digital marketing – content still remains to have an immense impact in driving customers and sales to different websites. Rather than declining in its power – content has now become more essential and effective than ever before in digital marketing strategies.

Why Market Content for Shopify eCommerce Stores?

An exceptional piece of content that you create can live for all eternity on the internet. Unique and remarkable content will continue to drive traffic, leads and sales for years! It will proceed to doing its rounds on Social Media Networks and developing referrals and back links.

When you write totally amazing and awesome content, you are beginning to create a chain reaction of sorts. The more engaging and informative the content is – the heavier the response will be… and this is just one of the many reasons that Content Marketing for Shopify eCommerce Stores is vital!

You have to think of Content Marketing as some kind of money making apparatus or as something that works without ever getting tired no matter what time of day it is… When you use Content Marketing properly for Shopify eCommerce Stores, your business will just continue to grow.

Below You Will Find a Variety of Killer Market Content Strategies Which Will Boost Traffic to Your Shopify eCommerce Store

1. Writing Bold Headlines. Always begin with the basics: great headlines. In search result pages – the headlines that you have created have a colossal impact. Utilize headlines to attract the attention of your users and potential customers.

2. Write Using Powerful Language/Words. Power words are words, which will convey emotions and appeal to different senses in a person. Words such as “killer, catastrophic, ballistic, explosive and/or “amazing, mind blowing, extraordinary, miraculous, astonishing” and the likes seem to cause a reaction in people. We are sure, you’ve experience this as well while reading powerful and truly moving content.

However, beware of using too many power words, as it can appear as ingenuine or even spammy. Find a balance and place power words in precise places – where the impact will be felt the most.

  • Don’t Be Afraid of Being Sexy. It’s no secret that sex sells. It simply does… With that said, be sexy in applicable circumstances, but do not go overboard. You do not want to be inappropriate or offensive. Creating some sexy headlines will help you with traffic to your Shopify eCommerce Stores.
  • Be Mysterious and Intriguing. Everyone enjoys a little mystery; a little intrigue… so, do not unleash all your info in your headlines. Provoke readers curiosities by taking advantage of the division between users’ issues and the solutions that you can provide.
  • Implode Expectations. Keep in mind that not many websites have received too much attention by following conventional methods. Think outside the box. Dare to be edgy and a little shocking. Un-filter yourself and your content. Write about things that your users do not expect. However, ALWAYS backup your information with concrete data and facts.

3. Acquire Information. We advise you to subscribe to websites, such as: Copy Blogger, QuickSprout, Social Media Examiner and Content Marketing Institute. Take notice of the types of headlines, which are driving the most shares and Tweets. Don’t be scared of being experimental. You’ll learn from your mistakes.

4. Create Fruitful Content! Fertile, bountiful, informative, creative, abundant – these are all synonyms for extraordinary, Shopify eCommerce content. People really love to connect and engage with content, just as long as it appeals to their senses. If you know what truly appeals to your targeted audience, you will see that your content will begin to spread just like an epidemic. Use this guideline to create, genuine and fruitful Shopify eCommerce content.

5. Insure Content Goes Viral. How do you know if your content is viral worthy? Well, if your content is worth its information, it will typically spread all on its own. Provide your targeted audience with reasons to connect and/or share your content with others. Is your content utterly awesome? Are you offering special deals?

Developing viral content is of utter importance, as it will compel your users to share your content. For Shopify eCommerce stores, it’s sometimes a bit more challenging and for this reason, you need to make sure that your Shopify eCommerce blog page is one of the best in your line of business and/or industry.

6. Social Trends Newsjacking. We live in a world of hashtags and trending topics and hashtags and trends come and go on a daily basis. When you Newsjack, you are basically, taking advantage of trending topics on Social Media to optimize your eCommerce content. For example, if #NationalCatDay is trending on Twitter – think and/or find a way that you can tie up this trending hashtag with your business. You can even just Tweet about it on your business, Twitter account and users will take notice that your business is one that stays in the loop with all types of trending topics.

7. Create Longer Blog Posts/Content. Guys, it is a myth that users are lazy and do not want to read long copy. Sure, if the content is lame or uninformative and invaluable to users – naturally, they will bounce off. However, if you have killer content, with newsworthy and valuable information, your users will most definitely want to read all of your content.

Furthermore, search engines just adore long form copy!

8. Create and Utilize Visual Content. It’s been reported that Tweets that contain images have received approximately 89 percent more favorites and an approximate 150 percent more ReTweets in comparison to Tweets that do not contain any images.

Sure, you can curate the majority of images/pics that you share on Twitter and other Social Media Platforms, but it is strongly recommended that you dare to become a little creative with your smartphone and camera and experiment some for totally authentic images. You never know – you can even start something as huge as the Hot Pepper Challenge!

Arrange and Organize Content Marketing for Shopify eCommerce Stores

A large number of Shopify eCommerce stores/businesses have recently become aware of the importance of eCommerce, content marketing. But just a few have found the infrastructure that is needed to streamline continuous content on the vast array of digital marketing platforms and channels that are available.

No matter what kind of business you have, you should have access to the capabilities that will allow you to create, spread and monitor your content.

9. Develop a Calendar for Shopify eCommerce Content. For starters, you need a concrete, Shopify eCommerce content marketing strategy. Create a document which details: topics, short term goals, targeting data & segmentation. A calendar such as the one described is the best way to get started and ensure a successful eCommerce Content Marketing campaign for your Shopify eCommerce store.

As you become more familiarized with your targeted audience, you’ll be more adapt to prepare different content marketing strategies that’s suitable for your users. Always make sure that any new strategy that you implement is to the highest of quality. Don’t create content just for the sake of posting something…

10. Repurpose Content. “Kill two birds with one stone… ” When writing content, keep this quote in mind, as it can be invaluable and extremely effective. When creating content – we often forget about some of the really great pieces of copy that’s been published.

Make the time to go back to previous content that you have written and/or created and that you feel confident about and share it various times on the same platform, so that you may be able to reach people on different time zones or that have different online habits. Once you do this, tweak/repurpose your content, so that you are able to distribute these amazing pieces of content on different platforms.

For example, if you created an infographic some weeks ago and you are now developing a video for this week – check and see if you can incorporate your infographic from weeks ago into your new video. Remember, content isn’t all about words!

Start applying these amazing and totally effective tips, which will boost sales to your Shopify eCommerce Store!Expert Author Rosario Berry

Rosario Berry is a professional freelance writer, like to introduce Mystic Web Designs. You may think Content Marketing as some kind of money making process or something that works without ever getting tired no matter what time of day it is. 

Article Source: http://EzineArticles.com/expert/Rosario_Berry/1668823

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eCommerce Pain Points and Their Solutions

Online purchase transactions have gone through the roof in The United Arab Emirates and the entire Shopify. By using softwares such as Shopify they are able to provide people with their products and/or services online. The amount of eCommerce stores has increased drastically in these regions in comparison to The United States, Europe or even in India where the eCommerce sector is much more progressive.GCC region, as there’s an array of merchants, who are now utilizing eCommerce softwares, such as 

In the last three years or so – this region’s eCommerce sector has been able to take pride in their double digit increase. Though, there are still some common, particular eCommerce pain points, which often slip through the cracks and tend to cause many issues to all eCommerce stores and businesses nationwide.

Below you will find some of the most daunting eCommerce pain points, which eCommerce businesses from all regions are faced with on a regular basis. Here you will also, find some solutions to these eCommerce pain points.

1. Online Management of Inventory & Products. In regards to the list of products that you might have in display on your eCommerce website – have you utilized a competent inventory control system, which automatically syncs to your eCommerce store and your inventory? Moreover, are you getting alerts and/or notifications in regards to your products in and out of stock, changes in prices, special deals, add ons to wish lists, users/visitors shopping as guests and the likes… ?

If you are just getting started and you’re a small business – you’ll be able to save a lot of money by starting off with an eCommerce software, which allows integrated, inventory control. As your eCommerce store begins to grow, later you can benefit from the many advantages of POS Tools and other options available to eCommerce online stores.

2. CMS and Administration. Do you have experience in managing and/or handling the admin panel or the content that goes on your eCommerce online store? Surely, someone in your team is familiar with such platforms and can manage these for you. Moreover, eCommerce content and admin panels can be easily handled with CMS and Shopify.

3. Choosing Payment Gateway Providers. For starters, you need to know the difference between payment gateway providers and the many features that they provide and which are actually beneficial to your eCommerce online store. Moreover, you need to make sure that you are connecting with regional/local gateway providers, as you can only utilize payment gateways that adhere to your region’s requirements and laws.

Payment solutions, such as – credit card or debit card payments are the top payments used globally. These payment methods should most certainly be integrated onto your eCommerce online store. Get in contact with applicable, payment gateway providers, as this is a much quicker and safer way in ensuring your business cash flow.

Listed above are only three of the most common pain points in eCommerce, but we have offered super easy and quick solutions to these common pain points.

Expert Author Rosario Berry

 

Rosario Berry is a professional freelance writer, like to introduce Mystic Web Designs. Someone in your team should be familiar with eCommerce Online Store and can manage these for you.

Article Source: http://EzineArticles.com/expert/Rosario_Berry/1668823

Emerging eCommerce Trends That Will Define The Future of Online Stores

The increase of global eCommerce is truly astounding to say the least… Per a Statista Report – in 2017 global eCommerce reached approximately 2.3 trillion dollars and it is expected to reach a new high of 4.5 trillion dollars by 2021.

In The United States alone, eCommerce businesses account for about 10 percent of sales in retail. This figure increases each year by approximately fifteen percent.

About eleven percent of people shopping online conduct their shopping and transactions via their smartphone on a regular basis. Some say that 35% will make their smartphone their primary tool for all purchases. Approximately 39% percent of people, who shop online utilize Social Media Platforms to acquire some inspiration for some of their purchases.

eCommerce is evolving at an accelerated pace. For this reason, it is of utter importance that you remain in the loop with the most current online shopping trends – this way you’ll be able to continue increasing sales, while staying way ahead of your competitors. 
Below You will Find 3 eCommerce Trends that Will Define the Future of Online Stores:

1. Animation. “Catt Small” – The Senior Product Designer for Etsy, who also, makes games believes that motion animation is going to be grand on eCommerce and advice for eCommerce businesses to begin learning how to game design…

You see, in games, certain motions appeals to players and they are given invaluable feedback, such as what things to pay attention to, they tell players when they’re doing good and also, provide them with tips on how to improve their game.

With eCommerce this motion can translate into signals of urgency and/or contentment. For instance, Etsy utilizes images with motion on their emails to give live to their brand and share excitement. Moreover, they also, use iconography, which is animated to send notifications about products being almost sold out.

In a nutshell, motion simply makes users feel like their having a more lively experience and one that is also, fun.

You can now easily create animated iconography and the likes by utilizing tools, such as – Spirit and Principle.

2. Cooler Pics & Videos. One good way to be able to add higher quality content to your eCommerce website is by adding a 360 degree model image, who displays your product. Furthermore, you can add a GIF that’s animated, which can spotlight all the great features of your different products.

Certainly, this a format that people are increasingly looking for and if that doesn’t suffice you have the additional advantage of putting such content on your YouTube channel and drive in more traffic.

Original photos are still great, but often challenging. However, do stay away from weak, Stock Photos, as they can make your brand appear cheap.

3. Searches By Voice. This year (2018) – Voice Search is definitely going to really take off with Alexa and Google Assistant becoming more relevant and used by people. Recently, Google and Walmart announced their new partnership, so that Walmart online shoppers can utilize Google’s Voice Assistant.

As of now, approximately twenty percent of Google searches done on mobile devices use Voice for their searches. For the last few years, there’s been a boost in the implementation of voice activated devices, such as – Google Home and Amazon Echo, which is a clear indication that Voice Search is making its way to the top seamlessly in the eCommerce world.

When you consider the boost in mobile eCommerce – the optimization of your online store for voice searches will become a must this year. Take the time to familiarize yourself with your key customer persona; take notice in the fashion of their interactions on Social Media platforms and mimic their language and/or tone.

Surely, there are many other emerging eCommerce trends, but we feel that these are the top three that you should focus on to keep your eCommerce online store relevant and offering customers the latest features during their shopping experience.

Expert Author Rosario BerryRosario Berry is a professional freelance writer, like to introduce Mystic Web Designs. There are many Emerging eCommerce Trends, but top three that you should focus on are to keep your online store relevant and offering customers avail the latest features during their shopping experience.

Article Source: http://EzineArticles.com/expert/Rosario_Berry/1668823

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Benefits of a Multi-Vendor Ecommerce Store

 

The ecommerce industry has made a remarkable progress by helping the customers in fulfilling their needs efficiently. However, with the increasing number of ecommerce retailers, the competition in the market has increased. Thanks to the development of technology, starting an ecommerce store becomes an easy task for the entrepreneurs who wish to enter the online retailing world.

But how to start your own online store?

You can either choose to build an online store for featuring limited products or choose to create a multi-vendor ecommerce store for higher ROI with the help of a huge variety of products.

The second option sounds more appealing which offers a better product choice to the target audience easily.

Let’s start with how a marketplace works.

A multi-vendor ecommerce store allows the vendors to manage their orders using a separate dashboard provided for them. All they need to do is list their products and start selling instantly. All the integrations and customizations are provided by the marketplace which saves extra efforts and time.

Now let’s see how building a multi-vendor ecommerce store is better than having an individual online store. Here is a list of the top benefits of having a marketplace

1. Better ROI- Generating a higher return on investment with the help of a specific set of products is always difficult as compared to doing so using a multi-vendor marketplace. Multi-vendor ecommerce stores have great potential of generating high ROI because of the variety of products and competitive pricing offered by several registered vendors. This is helpful for attracting customers who are looking for certain products and hence making a purchase.

2. No trouble with inventory management- Inventory management can be considered as one of the biggest pain for an ecommerce retailer. With a marketplace setup the owner need not maintain an inventory. Multiple warehouses are maintained by individual sellers in multi-vendor ecommerce stores scenario. Along with this, there is a number of delivery partners involved in the supply chain. Hence delivering products to customers can be done in a quick manner as it is not depended on a single warehouse.

3. Winning formula for owners, vendors, and customers- Marketplaces help the business owner in earning profits from the commission applied on products listed by the vendors. On the other hand, the vendors can directly earn a profit by selling their products at a multi-vendor ecommerce store which needs the least management from their end. At the end when it comes to customers, a huge range of products convince them to shop more and return to the store.

With all the plus points mentioned, choosing a marketplace can always be a wise option.

Expert Author Gaurav Jain

Gaurav Jain is an ecommerce marketing strategist with 5+ years of experience. He writes extensively about the latest ecommerce trends and encourages people to take up the new ways to make their online business a better one. His articles regarding multi vendor ecommerce stores come from the rich experience of strategizing and handling online business across industry verticals.

 

Article Source: http://EzineArticles.com/expert/Gaurav_Jain/2476599

Smart eCommerce Trends That Are Going to Rule the Market of 2018

 

According to a recently made survey, by 2020 the industry of eCommerce would grow following an exponential graph. A successful and effective eCommerce business is capable of providing you such a ROI (Return on Investment) that would leave you amazed! Today’s market is full of plenty of such eCommerce development firms that would cater your business to grow and expand in a remarkable way. However, to stay ahead of your competitors and to stand out in the crowd, you would need to understand the ongoing trends in this eCommerce development field. Here is a list of a few smart eCommerce trends that are going to rule the market of 2018.

#1 Rise in Mobile-Based Traffic

This is an undeniable fact that mobile technology is booming in a noticeable way. The rate of mobile transactions is also increasing following an exponential graph. According to a recently made survey report by Statista 2017, by the year 2020, the mobile traffic would increase almost by 8 times! Hence, it is easily understandable if your eCommerce website is not responsive in nature or does not work well with the mobile environment, it would not attract the attention right amount of visitors that it should.

#2 AI Chatbots

With the enhanced technological innovations and inventions, proper implementation of Artificial Intelligence is taking a very crucial role in this eCommerce business. This enhanced technology is improving the communication process on the websites between the consumers and the brands. The advanced AI-enabled chatbots are capable of offering the consumers the right product they want by communicating or asking them their preferences. In this way, you can not only improve the customer relationship management but can also make satisfactory and profitable business.

#3 Same Day Delivery

The faster you can deliver the products to your customers, the happier and more satisfied your customers become. Research made on customer behaviour shows that almost 90% of the customers want to get the products in their hand either on the same day or within the most time limit of 24 hours. Hence, your eCommerce business would shine successfully if you pay attention to all such aspects and take necessary steps.

#4 Video Content

One of the latest trends that is becoming pretty much popular in the market of online business is the use of video content. When users or visitors go through a well-made product video, they can understand the product better. Rather than going through a monotonous product description, visitors would enjoy a well-made video on the product explaining everything there within a short span of time. Such video content would not only increase the user or visitor engagement on your website but would also increase the sales by almost 70%.

Apart from all the above-mentioned aspects, there are other crucial things that would leave a huge impression on an eCommerce business. Some of these aspects are analysing the user behaviour, using a single network of eCommerce, mobile apps built with AR (Augmented Reality) and so on.

Expert Author Rob Stephen

 

Rob Stephen is a dedicated and professional software developer of Visions & Solutions, a Sydney-based well-esteemed software development company and a ready partner of Odoo that would let clients hire Odoo developer within a pocket-friendly budget. He has years of experience in serving this Odoo eCommerce field and has the knack of sharing his experience and knowledge through interesting and informative write-ups.

Article Source: http://EzineArticles.com/expert/Rob_Stephen/2369700