Raising the Bar for Ecommerce: The Omni-Channel Approach to Customer Experience

In the last decade, the growing adoption of ecommerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result of not embracing ecommerce early in its wave, they are also now competing with ecommerce giants like Amazon and Alibaba who sell the same or competing products online.

Traffic drought in physical stores could be attributed to the rising number of purchases made over the internet for certain customer and product segments. For some, the revenue drop is significant. And yet another part of the challenge big box retailers face as publicly traded companies is that they have to answer to their investors–and with ecommerce delivering superior results, the patience afforded to big box retailers is just not as generous.

 

So, where does the success of ecommerce lie?

At the heart of the growth of ecommerce is its customer-centric nature. With the explosion of internet users, particularly mobile, many buyers prefer the experience of purchasing over the internet and over their smartphones. According to a 2018 study by Accenture and eMarketer,  39.6 percent of the projected $1.357 trillion in global ecommerce sales will be done through smartphones.

While physical stores still dominate the bulk of revenue generated in retail, ecommerce is gaining momentum and is delivering bigger margins for businesses due to the rising cost of rents and inventory holding of physical stores. More and more customers are choosing to buy online, and this changing landscape is proving to be a challenge for physical retailers and a healthy harvesting ground for ecommerce.

 

Ecommerce challenges and the road ahead

Cart abandonment, subpar after-sales support, and poor inventory forecasting are still the top challenges ecommerce sites face today. All three impact the customer experience directly and ecommerce experts know that revenue growth is a function of CX.

Big players know that consumers are experience-sensitive within ecommerce platforms. Businesses aim to speed up the sales process and create new streams of revenue, and the key to this is to create and maintain an ecommerce environment across touchpoints (web, mobile, social, etc.) that is focused on delivering convenience and superior customer experience.

 

The omni-channel approach

This omni-channel approach is one that both big and small players need to focus on. Omni-channel in traditional marketing refers to the unified buying experience of customers across various channels. Each interaction with a channel impact a customer’s propensity to purchase and return to the platform across different devices.

Omni-channel is more than just a technology offering or a sales tactic. In today’s world, it encompasses the experience and relationship a customer has with your brand across devices, platforms, and channels.

With the use of data, content, and tech, businesses can and should deliver a seamless experience if they want to win in ecommerce.

A customer’s experience on mobile should match what they experience on the web. Many buyers are familiar with the frustration of losing their wish lists and carts when they choose to continue their buying process on another device.

A seamless experience which syncs these channels gives the customer a level of convenience and personalization that positively impacts their buying decisions.

 

Omni-channel ecommerce strategies

Here are some strategies you can roll-out for an omni-channel approach to ecommerce:

  • Better data on customer preferences, interactions, and behavior

More and more customers favor a mixed platform experience. Some customers shop online exclusively, some in-store, but a big chunk of customers traverse back and forth between online and in-store when shopping. This is partly due to the internet being ubiquitous–online ads and shopping have become part of the daily consumer experience.

Customers see an ad online, they buy in-store. They see a product in-store, they shop for a better deal online. Both of these are just examples of the countless platform and channel combinations in buyers’ journeys.

Understanding this process, the triggers, and impacting factors that are involved in various stage of a customer’s purchasing journey is key to delivering a great omni-channel customer experience.

Businesses know that capturing and harnessing this data to improve CX is a crucial part of growth. With how tough competition is in ecommerce, businesses can no longer drop the ball at any point of contact with the customer. Capturing customer data at every point of interaction is essential in delivering superior CX.

This data informs business decisions especially in areas that directly impact CX. This includes pricing, inventory, UX/UI, and after-sales support.

 

  • Embracing machine learning to deliver personalization

Customers crave personalization.

The omni-channel approach gives way to a unified and cohesive experience, and in the heart of that is personalization. Related to the first point, businesses now have the ability to harness customer data to deliver a highly-personalized shopping experience.

However, a challenge that many businesses face when it comes to personalization is scalability. It’s not difficult to provide personalized sales and service experience to a hundred web visitors, but ecommerce traffic can easily go to hundreds of thousands to millions each month. There’s no way to manually provide personalization at this scale.

The solution? Embracing machine learning.

Hiring new personnel to scale up with your growth to analyze all website data is inefficient, especially in this age of machine learning. Machine learning technology eases your team’s workload and automatically processes, analyzes, and makes changes based on the data you’ve captured. Your team’s expertise helps inform and set the strategy, and machine learning can automate its implementation in your daily operations. Of course, machine learning algorithms work with your data, so the more data you capture, the more sophisticated they can be when delivering the personalized experience to your customers.

Ecommerce customers respond positively when they feel that a brand knows what they want and understands them. Online business must be sensitive to this and show the customer what they are likely to purchase, and machine learning can help them automate and scale that. Overall, it’s a positive experience for both ends when done right.

 

  • Integrating physical with ecommerce

The omni-channel experience is not contained within the confines of online shopping. For many brands, the integration of they physical and online buying journey is essential. Thankfully, technology has opened doors to address this.

The wide adoption of mobile consumer technology allows business to engage with their customers wherever they are–including in-store. Through geolocation and geofencing, businesses can apply personalization and targeting tactics to provide a seamless in-store and online experience to buyers.

Some online shoppers might have doubts when purchasing certain items online. This could happen in apparel and when purchasing high ticket items. There’s no reason to not deliver a seamless experience even in the face of these doubts.

There are many instances where disjointed operations of brick and mortar shops and online stores cause negative experiences to a shopper. Imagine, a shopper sees a dress they like online for a certain price but want to try it on first. At the store, the dress fits but the price is significantly higher than the online price.

A failure to address these types of situations results to a negative customer experience. Given the sensitive if not finicky nature of consumers when it comes to brand loyalty and spending, these small situations when multiplied in scale directly impact revenue for any business.

 

  • Consistent after-sales support

After-sales service is a sore spot for consumers. The experience of having to provide all your info again–sometimes through unsecured channels like email!–to get after-sales service is one that’s not only frustrating for the consumer, it also represents the kind of service a brand is able to deliver.

The concept that acquisition is more expensive than retention applies to ecommerce as well. The amount of marketing spend business have to make to increase their acquisition numbers is surprising. David Skok once shared that JustFab, an online fashion retailer that’s part of their investment portfolio, has scaled really well but at the expense of suffering margins because of the sheer amount of marketing dollars required to get new buyers.

While customer acquisition is definitely a wheel in the cog that you can’t do without, putting a prime on retaining the customers you acquired is doubly important to get the most mileage out of your resources.

Now, on ecommerce sites, a bulk of the after-sales service is coursed through the website. Many companies use a central FAQ with a contact form in case the issue wasn’t addressed. Live chat, email, and phone are other common channels. In many cases, agents will ask for information when you reach out, even when you’re still logged in or are using an email address associated with your account.

Even for simple order-related questions, agents usually would ask for specifics like order number and product name. The companies have the information, why can’t reps just look it up in the system? This data disorganization severely influences a customer’s experience with your brand and their likelihood to make a repeat purchase.

When it comes to after-sales, customer satisfaction is achieved through swift and accurate handling of the issue.

Having your data unified in one place and accessible to agents at the moment of interaction whether by email, live chat, or phone, ensures that a seamless experience is delivered to the customer. Also, shaving a couple of seconds out of each conversation positively impacts not only the customer experience but also team productivity.

 

Raising the bar for today and the future

The omni-channel approach to ecommerce is in its heart a customer-centric pursuit. It drives customer satisfaction while directly improving revenue growth for a business. The ability of a customer to access your brand wherever they are is essential to win today and the future, but it will all amount to little if the customer experience is not up to their satisfaction.

CX and the omni-channel approach go hand in hand in giving customers swift, easy, and pleasurable ways to shop for what they want.

Article source: https://www.tenfold.com/customer-experience/customer-experience-raising-the-bar-for-ecommerce-the-omni-channel-approach-to-customer-experience

What is B2C? A Guide for Sales Professionals

Just a decade ago, not a lot of people aspired to have a career in sales. Our mental image of a sales professional is a cutthroat, sweaty, fast-talking person–someone who uses trickery and smooth-talking to close a sale.

Today, more than three billion people are connected to the Internet. Globally, there’s a growing emphasis on value-based sales–and more people are looking into selling as a career. Search terms like ‘What is B2C?’, ‘What is CRM?’, and dozens of other questions flood Google each day.

The confusion stops with this post–you will know what B2C is, and why understanding it matters to sales professionals. Familiarizing yourself with B2C–and its difference from B2B–is vital to your career success. Ready? Let’s start.

In a nutshell: What is B2C?

B2C stands for business-to-consumer.

Investopedia defines B2C as “businesses or transactions conducted directly between a company and consumers who are the end-users of its products or services.”

To understand B2C thoroughly, it’s imperative to contrast it with B2B or business-to-business. Simply, B2B transactions are done between two businesses while B2C refers to transactions between businesses and end consumers.Where B2B offers services for other businesses to improve their operations, B2C directly addresses consumer needs through their products.

Sandeep Krishnamurthy’s piece published by Inc.com and Wikipedia divides the B2C space into five categories:

What is B2C Sales?

In the B2C sales model, businesses prospect and sell to individual consumers. B2C companies and sales professionals sell goods like dining options, cars, and other consumer-facing commodities.

 

B2C vs B2B: Key differences in the sales process

  • Speed

B2C sales is fast and consists of a few targeted touches and a continuous presence. B2B sales is a more long-drawn sales process which can take several months to years of presence, lead nurturing and engagement.In the B2C space, there is an emphasis on making all transactions as fast as possible. 

Although the same can be said for B2B companies, the nature of products and prospects don’t always call for fast transactions. In fact, taking their time throughout the sales funnel can deliver bigger contracts for B2B sales professionals.

  • Decision Makers

B2C sales decisions are usually made by one or two people. A whole company department, often in tandem with consultants, can be involved in making decisions regarding a B2B product purchase.

  • Leads

B2C sales cast a wide net in attracting and qualifying leads, whereas it is imperative for B2B sales professionals to laser-target sales prospecting and lead qualification.In terms of where they source and generate their leads, B2B and B2C companies intersect on many platforms.

HubSpot reports that 41% of B2B companies and 67% of B2C companies have acquired a customer through social media site Facebook.

  • Price point

The price points of B2C goods are relatively lower that those of B2B products. B2B sales can reach millions of dollars and are usually executed by long contracts.Still, B2C sales take a huge chunk of the whole sales block.

According to eMarketer, global B2C eCommerce sales were pegged as high as $15 trillion, with this steady growth primarily driven by emerging markets like Asia Pacific.

  • Variety of Offers and Buying Process

B2C transactions are clearly spelled-out and straightforward. Product offers are usually mass produced, hence uniform in character. B2B offers are highly customizable and the nature of the buying process is complex and case-to-case.

Case Study: Coca-Cola

Banking on Emotion in B2C Sales & Marketing

For B2C goods like food, homes, and cars, it’s not so much what can it do for me, but more about how does it make me feel.This is why emotion-driven and emotion-triggering marketing campaigns run rampant in the B2C space. 

From social media to TV network ad spots, marketing and advertising decision-makers are spending more of their budgets toward campaigns that bank on this attribute.

Dr. Peter Noel Murray of Psychology Today’s Inside the Consumer Mind went as far as stating, “Emotions are the primary reason why consumers prefer brand name products. After all, many of the products we buy are available as generic and store brands with the same ingredients and at cheaper prices. Why do we decide to pay more for brand name products?”

Yes, these efforts and resources are not spent in vain. B2C giant Coca-Cola is the biggest global spender in terms of marketing. Ad Age Datacenter reports that in 2013, the company spent $3.3 billion on advertising, globally. Company CEO Muhtar Kent said that they will increase their media spending and brand-building initiative by around $1 billion by next year.

Most of Coca-Cola’s resources are spent in the creation and promotion of campaigns that seek to spark certain emotions, far removed from their product: a hyper-sweet caffeinated beverage long criticized for its ill effects on health.Coca-Cola sits comfortably as the third best and most successful global brand, behind tech giants Apple and Google. 

 

Skills for B2C sales professionals

B2C sales professionals target vast and diverse markets–anyone can be a customer. It’s very difficult to collect a set of behaviors and features that is unique to a prospect, lest you risk slicing your market. It’s imperative for a sales professional in B2C to be able to turn issues and problems into opportunities.

As with any sales position, all jobs under B2C sales requires great communication skills, the ability to take criticism and rejection, strong multitasking skills, being results-oriented, and a natural inclination to mingling with people.

An Aspiring Minds study revealed, “English communication skills combined with conscientiousness and extraversion show the strongest correlation to the success of (sales) professionals.”

With Google’s push toward helping small local businesses get their operations online, the playing field for B2C inside sales professionals is expanding at a good pace.

Getting thoroughly familiar with B2C and the processes in this space is crucial to sales success. In future posts, we will take on more in-depth topics within B2C and B2B. For now, we have a ton of helpful information on the Tenfold Inside Sales blog–from tips and skill-building guides to opinion pieces on the trends and issues in inside sales.

Article source: https://www.tenfold.com/what-is/what-is-b2c

 

10 Valuable Tips on Content Marketing Which Will Boost Sales on Shopify eCommerce Stores

It appears as though there’s some type of frenzy or an uproar of some kind in regards to Content Marketing… It’s a peculiar thing, as Content Marketing has always been the number 1, essential practice in SEO best practices. In fact – content is what launched the internet into becoming one of the most important inventions in modern day technology.

Lee Odden of TopRank Marketing has said: “Content is the reason search began in the first place.”

Before the Web/The Internet became ever so cluttered with the display of Ads and PPC – content was the only thing that drove traffic onto websites.

Oddly, even since the boom in technology and in digital marketing – content still remains to have an immense impact in driving customers and sales to different websites. Rather than declining in its power – content has now become more essential and effective than ever before in digital marketing strategies.

Why Market Content for Shopify eCommerce Stores?

An exceptional piece of content that you create can live for all eternity on the internet. Unique and remarkable content will continue to drive traffic, leads and sales for years! It will proceed to doing its rounds on Social Media Networks and developing referrals and back links.

When you write totally amazing and awesome content, you are beginning to create a chain reaction of sorts. The more engaging and informative the content is – the heavier the response will be… and this is just one of the many reasons that Content Marketing for Shopify eCommerce Stores is vital!

You have to think of Content Marketing as some kind of money making apparatus or as something that works without ever getting tired no matter what time of day it is… When you use Content Marketing properly for Shopify eCommerce Stores, your business will just continue to grow.

Below You Will Find a Variety of Killer Market Content Strategies Which Will Boost Traffic to Your Shopify eCommerce Store

1. Writing Bold Headlines. Always begin with the basics: great headlines. In search result pages – the headlines that you have created have a colossal impact. Utilize headlines to attract the attention of your users and potential customers.

2. Write Using Powerful Language/Words. Power words are words, which will convey emotions and appeal to different senses in a person. Words such as “killer, catastrophic, ballistic, explosive and/or “amazing, mind blowing, extraordinary, miraculous, astonishing” and the likes seem to cause a reaction in people. We are sure, you’ve experience this as well while reading powerful and truly moving content.

However, beware of using too many power words, as it can appear as ingenuine or even spammy. Find a balance and place power words in precise places – where the impact will be felt the most.

  • Don’t Be Afraid of Being Sexy. It’s no secret that sex sells. It simply does… With that said, be sexy in applicable circumstances, but do not go overboard. You do not want to be inappropriate or offensive. Creating some sexy headlines will help you with traffic to your Shopify eCommerce Stores.
  • Be Mysterious and Intriguing. Everyone enjoys a little mystery; a little intrigue… so, do not unleash all your info in your headlines. Provoke readers curiosities by taking advantage of the division between users’ issues and the solutions that you can provide.
  • Implode Expectations. Keep in mind that not many websites have received too much attention by following conventional methods. Think outside the box. Dare to be edgy and a little shocking. Un-filter yourself and your content. Write about things that your users do not expect. However, ALWAYS backup your information with concrete data and facts.

3. Acquire Information. We advise you to subscribe to websites, such as: Copy Blogger, QuickSprout, Social Media Examiner and Content Marketing Institute. Take notice of the types of headlines, which are driving the most shares and Tweets. Don’t be scared of being experimental. You’ll learn from your mistakes.

4. Create Fruitful Content! Fertile, bountiful, informative, creative, abundant – these are all synonyms for extraordinary, Shopify eCommerce content. People really love to connect and engage with content, just as long as it appeals to their senses. If you know what truly appeals to your targeted audience, you will see that your content will begin to spread just like an epidemic. Use this guideline to create, genuine and fruitful Shopify eCommerce content.

5. Insure Content Goes Viral. How do you know if your content is viral worthy? Well, if your content is worth its information, it will typically spread all on its own. Provide your targeted audience with reasons to connect and/or share your content with others. Is your content utterly awesome? Are you offering special deals?

Developing viral content is of utter importance, as it will compel your users to share your content. For Shopify eCommerce stores, it’s sometimes a bit more challenging and for this reason, you need to make sure that your Shopify eCommerce blog page is one of the best in your line of business and/or industry.

6. Social Trends Newsjacking. We live in a world of hashtags and trending topics and hashtags and trends come and go on a daily basis. When you Newsjack, you are basically, taking advantage of trending topics on Social Media to optimize your eCommerce content. For example, if #NationalCatDay is trending on Twitter – think and/or find a way that you can tie up this trending hashtag with your business. You can even just Tweet about it on your business, Twitter account and users will take notice that your business is one that stays in the loop with all types of trending topics.

7. Create Longer Blog Posts/Content. Guys, it is a myth that users are lazy and do not want to read long copy. Sure, if the content is lame or uninformative and invaluable to users – naturally, they will bounce off. However, if you have killer content, with newsworthy and valuable information, your users will most definitely want to read all of your content.

Furthermore, search engines just adore long form copy!

8. Create and Utilize Visual Content. It’s been reported that Tweets that contain images have received approximately 89 percent more favorites and an approximate 150 percent more ReTweets in comparison to Tweets that do not contain any images.

Sure, you can curate the majority of images/pics that you share on Twitter and other Social Media Platforms, but it is strongly recommended that you dare to become a little creative with your smartphone and camera and experiment some for totally authentic images. You never know – you can even start something as huge as the Hot Pepper Challenge!

Arrange and Organize Content Marketing for Shopify eCommerce Stores

A large number of Shopify eCommerce stores/businesses have recently become aware of the importance of eCommerce, content marketing. But just a few have found the infrastructure that is needed to streamline continuous content on the vast array of digital marketing platforms and channels that are available.

No matter what kind of business you have, you should have access to the capabilities that will allow you to create, spread and monitor your content.

9. Develop a Calendar for Shopify eCommerce Content. For starters, you need a concrete, Shopify eCommerce content marketing strategy. Create a document which details: topics, short term goals, targeting data & segmentation. A calendar such as the one described is the best way to get started and ensure a successful eCommerce Content Marketing campaign for your Shopify eCommerce store.

As you become more familiarized with your targeted audience, you’ll be more adapt to prepare different content marketing strategies that’s suitable for your users. Always make sure that any new strategy that you implement is to the highest of quality. Don’t create content just for the sake of posting something…

10. Repurpose Content. “Kill two birds with one stone… ” When writing content, keep this quote in mind, as it can be invaluable and extremely effective. When creating content – we often forget about some of the really great pieces of copy that’s been published.

Make the time to go back to previous content that you have written and/or created and that you feel confident about and share it various times on the same platform, so that you may be able to reach people on different time zones or that have different online habits. Once you do this, tweak/repurpose your content, so that you are able to distribute these amazing pieces of content on different platforms.

For example, if you created an infographic some weeks ago and you are now developing a video for this week – check and see if you can incorporate your infographic from weeks ago into your new video. Remember, content isn’t all about words!

Start applying these amazing and totally effective tips, which will boost sales to your Shopify eCommerce Store!Expert Author Rosario Berry

Rosario Berry is a professional freelance writer, like to introduce Mystic Web Designs. You may think Content Marketing as some kind of money making process or something that works without ever getting tired no matter what time of day it is. 

Article Source: http://EzineArticles.com/expert/Rosario_Berry/1668823

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eCommerce Pain Points and Their Solutions

Online purchase transactions have gone through the roof in The United Arab Emirates and the entire Shopify. By using softwares such as Shopify they are able to provide people with their products and/or services online. The amount of eCommerce stores has increased drastically in these regions in comparison to The United States, Europe or even in India where the eCommerce sector is much more progressive.GCC region, as there’s an array of merchants, who are now utilizing eCommerce softwares, such as 

In the last three years or so – this region’s eCommerce sector has been able to take pride in their double digit increase. Though, there are still some common, particular eCommerce pain points, which often slip through the cracks and tend to cause many issues to all eCommerce stores and businesses nationwide.

Below you will find some of the most daunting eCommerce pain points, which eCommerce businesses from all regions are faced with on a regular basis. Here you will also, find some solutions to these eCommerce pain points.

1. Online Management of Inventory & Products. In regards to the list of products that you might have in display on your eCommerce website – have you utilized a competent inventory control system, which automatically syncs to your eCommerce store and your inventory? Moreover, are you getting alerts and/or notifications in regards to your products in and out of stock, changes in prices, special deals, add ons to wish lists, users/visitors shopping as guests and the likes… ?

If you are just getting started and you’re a small business – you’ll be able to save a lot of money by starting off with an eCommerce software, which allows integrated, inventory control. As your eCommerce store begins to grow, later you can benefit from the many advantages of POS Tools and other options available to eCommerce online stores.

2. CMS and Administration. Do you have experience in managing and/or handling the admin panel or the content that goes on your eCommerce online store? Surely, someone in your team is familiar with such platforms and can manage these for you. Moreover, eCommerce content and admin panels can be easily handled with CMS and Shopify.

3. Choosing Payment Gateway Providers. For starters, you need to know the difference between payment gateway providers and the many features that they provide and which are actually beneficial to your eCommerce online store. Moreover, you need to make sure that you are connecting with regional/local gateway providers, as you can only utilize payment gateways that adhere to your region’s requirements and laws.

Payment solutions, such as – credit card or debit card payments are the top payments used globally. These payment methods should most certainly be integrated onto your eCommerce online store. Get in contact with applicable, payment gateway providers, as this is a much quicker and safer way in ensuring your business cash flow.

Listed above are only three of the most common pain points in eCommerce, but we have offered super easy and quick solutions to these common pain points.

Expert Author Rosario Berry

 

Rosario Berry is a professional freelance writer, like to introduce Mystic Web Designs. Someone in your team should be familiar with eCommerce Online Store and can manage these for you.

Article Source: http://EzineArticles.com/expert/Rosario_Berry/1668823

Emerging eCommerce Trends That Will Define The Future of Online Stores

The increase of global eCommerce is truly astounding to say the least… Per a Statista Report – in 2017 global eCommerce reached approximately 2.3 trillion dollars and it is expected to reach a new high of 4.5 trillion dollars by 2021.

In The United States alone, eCommerce businesses account for about 10 percent of sales in retail. This figure increases each year by approximately fifteen percent.

About eleven percent of people shopping online conduct their shopping and transactions via their smartphone on a regular basis. Some say that 35% will make their smartphone their primary tool for all purchases. Approximately 39% percent of people, who shop online utilize Social Media Platforms to acquire some inspiration for some of their purchases.

eCommerce is evolving at an accelerated pace. For this reason, it is of utter importance that you remain in the loop with the most current online shopping trends – this way you’ll be able to continue increasing sales, while staying way ahead of your competitors. 
Below You will Find 3 eCommerce Trends that Will Define the Future of Online Stores:

1. Animation. “Catt Small” – The Senior Product Designer for Etsy, who also, makes games believes that motion animation is going to be grand on eCommerce and advice for eCommerce businesses to begin learning how to game design…

You see, in games, certain motions appeals to players and they are given invaluable feedback, such as what things to pay attention to, they tell players when they’re doing good and also, provide them with tips on how to improve their game.

With eCommerce this motion can translate into signals of urgency and/or contentment. For instance, Etsy utilizes images with motion on their emails to give live to their brand and share excitement. Moreover, they also, use iconography, which is animated to send notifications about products being almost sold out.

In a nutshell, motion simply makes users feel like their having a more lively experience and one that is also, fun.

You can now easily create animated iconography and the likes by utilizing tools, such as – Spirit and Principle.

2. Cooler Pics & Videos. One good way to be able to add higher quality content to your eCommerce website is by adding a 360 degree model image, who displays your product. Furthermore, you can add a GIF that’s animated, which can spotlight all the great features of your different products.

Certainly, this a format that people are increasingly looking for and if that doesn’t suffice you have the additional advantage of putting such content on your YouTube channel and drive in more traffic.

Original photos are still great, but often challenging. However, do stay away from weak, Stock Photos, as they can make your brand appear cheap.

3. Searches By Voice. This year (2018) – Voice Search is definitely going to really take off with Alexa and Google Assistant becoming more relevant and used by people. Recently, Google and Walmart announced their new partnership, so that Walmart online shoppers can utilize Google’s Voice Assistant.

As of now, approximately twenty percent of Google searches done on mobile devices use Voice for their searches. For the last few years, there’s been a boost in the implementation of voice activated devices, such as – Google Home and Amazon Echo, which is a clear indication that Voice Search is making its way to the top seamlessly in the eCommerce world.

When you consider the boost in mobile eCommerce – the optimization of your online store for voice searches will become a must this year. Take the time to familiarize yourself with your key customer persona; take notice in the fashion of their interactions on Social Media platforms and mimic their language and/or tone.

Surely, there are many other emerging eCommerce trends, but we feel that these are the top three that you should focus on to keep your eCommerce online store relevant and offering customers the latest features during their shopping experience.

Expert Author Rosario BerryRosario Berry is a professional freelance writer, like to introduce Mystic Web Designs. There are many Emerging eCommerce Trends, but top three that you should focus on are to keep your online store relevant and offering customers avail the latest features during their shopping experience.

Article Source: http://EzineArticles.com/expert/Rosario_Berry/1668823

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